Before you start posting on IG you need to have a clear strategy + a purpose.

There are 3 things you need to follow to make this work:

1. Your Backend.

Set your BIO.

• Line 1: your biggest achievement
• Line 2: your offer statement.
• Line 3: CTA

An Example:

$4.2m+ in client revenue

→ I help you sign new clients with IG funnels.

Courses | Hire Team ↓

Content Pillars.

Pick a niche & create 3 content pillars around that.

3 different verticals in a niche.

Eg. If your niche is IG Growth, your content pillars could be:

1. IG Growth Strategies.
2. IG Monetization.
3. Content Creation.

You’ll basically be creating content under those pillars.

You need to post a mix of all these 3. You’ll see one of these 3 pillars overperforming.

Follow the 80:20 rule & repurpose your working content.

Highlights.

This completely depends on what you sell.

These are some of the highlights you can add:

• About. - Talk about yourself.
• Service. - Promote your high ticket offer
• Results. - Show student/client results.